If you ever wanted to get a business to come up for the maps section of the search results here is your chance. But first, this is for businesses with a real physical address.
Note: If you are working with a local client or area business that wants to have multiple maps listings, and wants to rank in New York if his address is in Chicago then you need to set the expectation before you bring on a new client. Local is local, if your client wants to expand into other cities that’s ok.. they just need to expand and have another physical address. If you want to get a client ranked outside of their area and into big cities and suburbs, then you can use this little trick here..
But for now here is the secret that Google published. It’s the first time Google has actually said with 100% certainty what will make a local business rank using Google My Business.
Determining Local Search Results Rankings as Stated By Google
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
See it for yourself – https://support.google.com/business/answer/7091?hl=en