Storytelling is great in the digital world for social media. Every business should tell a story. Whether it’s showing the work, featuring a team member, or even a video about how things are done is great for a businesses tribe (social media followers.)
Blogs are also considered social media. Blogs are great for telling a company’s story. Blogs can be used to embed video, facebook posts, and even twitter feeds. Blogs are also used to highlight products, services, specials and community news.
Stories on Webpages
Website pages should refrain from telling stories. Why? People searching the web are looking for 2 things… They want to solve a problem or be entertained.
Problem solving comes in many forms on the web, but in the damage restoration industry, people are looking for a business to solve their problem and as internet marketers, we only have seconds for the consumer to find a solution to their problem.
People Still Don’t Read Websites
People skim and do not read websites unless they are seconds from the buying stage. More than likely if they are in the buying stage they probably already contacted the business. Here are some studies on website stats from 2019 – https://www.sweor.com/firstimpressions
Are Websites like Billboards?
Websites are not digital billboards. They are an extension of a business and should provide answers to questions a consumer might have. When a website visitor is on edge about making a purchase, there are certain triggers to make it easy to contact the company. Phone number and email form. Especially in a mobile world. I personally design sites using a mobile emulator to see that calls to action or “tap triggers” can be easily utilized.
I can’t imagine anyone sitting at a PC in knee high water looking for a water damage restoration company. Even Google ranks websites FIRST based on how they look on a mobile device. https://developers.google.com/search/mobile-sites/mobile-first-indexing
Final Note on Web Pages
It’s a mobile world when consumers are looking for important information they skim. They don’t read stories. Leave those for the blogs and social media.
A website should provide information that the consumer wants. If they can’t find the information, make it easy for them to call or use a form.