It’s a fact, those reviews on your local business profile help your business move higher in the local map rankings. Look at your competitors.
Local business owners need to take advantage of this feature. It wouldn’t hurt to ask a happy customer for a Google review.
But hell, you don’t have to take my word for it, let’s see what Google states:
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply. Google: Improving Your Local Ranking
Just a side note: Google’s artificial intelligence is smart enough to detect sentiment and bullshit.
But what if you get a bad review about your business?
- Don’t panic
- Don’t try to delete your Google My Business profile over a bad review
- Do Not Overreact to Negative Reviews
And don’t send the goons to the customers house to force them to edit the review.
Q. So what should you do if you get a bad review on Google My Business?
Many business overs get triggered once they discover negative content about their local business. However, if this ever happens to you, just keep calm and carry on. It is not the end of the world (although it could seem that say); it is just one bad customer review.
Be empathetic… put yourself in the customer’s shoes who left your business a negative review
Why would a customer make an effort to slander your business all over the Internet with his or her hurtful words. Why would someone take time out of their day to write about a business? I mean, most people are busy enough with work and family stuff. Who has the time to do this?
One obvious reason is that this person had a legitimately awful experience at your place of business. They just hated everything because they feel you messed up somehow. Now, they want to let the entire world know so other people will not “make the same mistake that they did.”
If this is the case, then you have some work to do. You should not be complaining about this nasty customer; you should be working towards finding out why they are upset and what you can do to make it better.
There are another reason people might write bad customer reviews: Because they are bored, and nobody has ever loved them. In either case, you are going to encounter both types of situations and you will want to be adequately prepared to deal with them.
Let’s be honest…
There are people who write bad customer reviews just because they are miserable; and their only pleasure is to tear down other people’s hard work. You will notice that even great restaurants (some of the best in the world) will have someone complaining; either the service was terrible, the food was awful, the prices were too high, and the list goes on…
Some people will write a bad review no matter what. It is just the way the world works. (And it especially works that way on the Internet).