Google My Business is one of the easiest ways to get a local business to known, to be found and to show off their skills to the local area. Let's see if you can answer a few of these questions.
In Terms of Local SEO What Does NAP Mean?
A. Search results are asleep
B. Name, Address and Phone Number
C. Not At Place
I need a nap!
NAP means Name Address and Phone Number. Google wants consistency across the web. If your business name, address, and phone are the same on the site as they are on the Google Map, the business will have some consistency.
Consistency. Use the same name to represent your business in both your listing and your social profiles.
According to Google Relevance means?
A. How well a local listing matches what someone is searching for.
B. Information that Google has about a business from across the web (like links, articles, and directories).
C. More reviews and positive ratings
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Ewww remember these cheesy SEO graphics from pre 2013?
Google determines local ranking by
A. Speed, Schema, and Keywords
B. Relevance, Distance, and Prominence.
C. Center of City, Multiple Locations and Categories
Google Gives This Secret Away
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.