Make it Easy for Your Happy Customers to Leave Reviews

Can getting reviews on Google Maps help move up to the top spot in Google? Yes getting reviews on Google maps will help increase your local rankings…  But you need happy customers to leave reviews. I can’t tell people enough that they must get reviews from customers to outrank their competitor…until I’m blue in the … Read more

3 Steps to Make the Bad Google Reviews Positive Ones

  The more negative remarks, comments, and mentions you get on the Internet, the worse your reputation becomes. This is an important correlation, since your reputation is one of the factors new customers look at when deciding where to take their business.   Although you cannot “physically” change any content about your company online (unless … Read more

Google Maps Reviews Are a Ranking Signal

It’s a fact, those reviews on your local business profile help your business move higher in the local map rankings.  Look at your competitors. Local business owners need to take advantage of this feature. It wouldn’t hurt to ask a happy customer for a Google review. But hell, you don’t have to take my word … Read more

Google Maps Icons and Markers Explained

What are the Different Legends, Icons, and Points of Interest Explained in Google Maps?


When you search for a specific address in Google, you may notice blue, orange, yellow and red markers surrounding the area of the red pin. Many local SEO companies and even business owners struggle to find the answer about these map markers. The reason is Google doesn’t have an official blog on map icons or legends because maps are dealt with on the developer end.  Google Map Developers don’t speak the same language as the average joe so trying to find information on map icons proves difficult unless you know the technical term. But these map icons you see are called POI Click Events. But for the sake of understanding, I’m just going to use the terms explain markers, icons, and pins.

If you want the short version, Google has a section on Place Labels on Maps. If not, keep reading.

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May 2020 Google Core Update – Notes

Considering the timing and whats been seen so far, Google could name this update Pandademic. This update reminds me of a Panda refresh. By Sheilalau at English Q52 – Transferred from en.wikipedia to Commons., Public Domain, Link Later today, we are releasing a broad core algorithm update, as we do several times per year. It … Read more

Storytelling – Leave it for Social and Blogs – Not Webpages

Storytelling is great in the digital world for social media. Every business should tell a story. Whether it’s showing the work, featuring a team member, or even a video about how things are done is great for a businesses tribe (social media followers.) Blogs are also considered social media. Blogs are great for telling a … Read more

Showing Local Businesses Google Analytics Traffic Reports

Google Analytics is an important tool for collecting and analyzing data to a website.  However, is Google Analytics traffic data important enough to give to a local business too look at and determine success? It depends. If they do not sell items or take orders directly on their website, showing Google Analytics information to a … Read more